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How a sitting president became a crypto's most sought-after investor.

Updated: Mar 3

What to know:

Donald Trump’s World Liberty Financial (WLFI) has positioned a sitting U.S. president as the crypto industry’s most influential investor, creating a new go-to-market model for token launches.

WLFI has built up a treasury of more than $400 million, which it has used to invest in crypto projects.



Founders like Rushi Manche of Movement Labs have used those investments to promote their tokens — capitalizing on the attention that comes with a spot in a Trump-linked crypto portfolio.

 
 
 

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